GM and Hyundai Explore Partnership for Electric Vans and Pickup Trucks
General Motors and Hyundai are reportedly nearing an agreement that could reshape the commercial vehicle market. According to recent reports, the automakers are in talks to share electric van technology and potentially collaborate on pickup truck production.
Reuters, citing an unnamed source with knowledge of the discussions and Hyundai documents, indicated that the deal could see Hyundai utilizing a rebadged version of a GM pickup truck, which the company would sell under its own brand in North America. The two companies are also considering a partnership to procure or develop batteries, materials, as well as computer chips.
While specific details remain undisclosed, the potential agreement signifies a strategic move by both companies to strengthen their presence in key automotive segments. The discussions highlight a broader trend of collaboration within the automotive industry, driven by the need to share costs, combine expertise, and navigate the complex transition to electric vehicles.
Potential for Shared Electric Vans
For Hyundai, the deal could offer a way to enter the commercial van market in North America. The source suggests that Hyundai could build the electric vans for both itself and GM, initially in South Korea. Production could expand to North America by 2028, potentially in an existing factory, a new facility, or through a third-party manufacturer.
GM, which currently sells its Chevrolet Express and GMC Savana vans, has not yet secured a competitive electric van offering. Meanwhile, GM does produce the all-electric Chevrolet Brightdrop commercial delivery van in Ontario. It was originally a stand-alone brand, but in mid-2024 it was rolled into the Chevy lineup.
Pickup Truck Collaboration
In addition to electric vans, the discussion has reportedly extended towards GM providing its Chevrolet Colorado and GMC Canyon pickup trucks to Hyundai. The deal, if finalized, would allow Hyundai to expand its product range and potentially capture a larger share of the pickup market.
Neither company has confirmed specifics. However, both issued statements where they indicated they “continue to explore potential areas of collaboration,” according to GM; while Hyundai said the two are looking into partnerships “across key strategic areas.”
Addressing Market Challenges
The potential partnership comes as both companies face various challenges and opportunities in the global automotive landscape.
While neither company would confirm any details, both said in statements that they “continue to explore potential areas of collaboration,” according to GM; while Hyundai said the two are looking into partnerships “across key strategic areas.”
The ongoing nature of tariffs imposed by the Trump administration are reportedly an issue for the potential partnership, especially if the vans are exported from South Korea for U.S. sales.
As the automotive industry rapidly evolves, strategic partnerships such as this could become increasingly common. By sharing resources and expertise, automakers can better position themselves for success. The outcome of these talks will be closely watched as the industry progresses towards electric mobility and new business models.
