GM’s BrightDrop EV Vans to Be Sold Under Chevrolet Brand
Published on August 30, 2024
BrightDrop, the General Motors subsidiary that launched in 2021 to sell electric cargo vans, will be integrated into the Chevrolet brand, the automaker has announced.
The smaller BrightDrop Zevo 400 will be rebranded as the Chevrolet BrightDrop 400, while the larger BrightDrop Zevo 600 will become the Chevrolet BrightDrop 600. The front fascia will see minor modifications, including the adoption of Chevrolet’s iconic golden bowtie.
Chevrolet is also set to introduce new features for the 2025 model year, including enhanced safety technologies such as Intersection Automatic Emergency Braking and Front Pedestrian and Bicyclist Braking.
The integration of BrightDrop’s electric vans into Chevrolet’s expanding EV portfolio aims to enhance accessibility and customer service. Select Chevrolet dealerships will be authorized to sell BrightDrop vans once they meet specific commercial EV requirements. Certification will also enable dealerships to service BrightDrop products, optimizing uptime for commercial fleet operators.
BrightDrop EVs boast an estimated combined city/highway range of up to 437 km on a full charge, exceeding the range offered by the Ford E-Transit, Ram ProMaster EV, and Mercedes-Benz eSprinter.
“With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer,” stated Scott Bell, Chevrolet VP.
“This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done.”
BrightDrop vehicles will continue to be produced at the CAMI Assembly plant in Ingersoll, Ontario.
“GM Canada is proud that our team at CAMI Assembly will now produce BrightDrop commercial EVs under the Chevrolet brand,” said Kristian Aquilina, GM Canada’s new president and managing director.
“This branding evolution is a testament to the potential GM and Chevrolet see for BrightDrop in the electric fleet market, and to CAMI’s production capabilities as Canada’s first large-scale EV manufacturer.”
