MONTREAL, March 26, 2025 – Holand Automotive Group, known for its success representing top automotive brands, has broadened its reach in Romania with the acquisition of Aston Martin Bucharest. This strategic move adds to the group’s existing portfolio that includes Ferrari, Rolls-Royce, Lamborghini, McLaren, Maserati, BMW, Mini, and Lotus, further establishing Holand Automotive Group’s dominance in the ultra-luxury and premium automotive market across Eastern Europe.
Aston Martin’s strongest ever luxury and performance car portfolio includes the DBX707, Vantage sports car, DB12 Super Tourer, and the flagship V12 Vanquish – now offered in an open-top Volante version. In late 2025, deliveries of the Valhalla, Aston Martin’s first mid-engine PHEV hybrid supercar, will commence. These vehicles demonstrate Aston Martin’s dedication to precision engineering, innovative design, and outstanding performance, offering a unique driving experience.
“Romania’s discerning clientele deserves the extraordinary, and we believe they will embrace Aston Martin’s unparalleled commitment to craftsmanship, innovation, and visionary design,” said Gad Bitton, CEO of Holand Automotive Group. “We are delighted to introduce one of the most iconic ultra-luxury brands to a market that values heritage and forward-thinking excellence.”
Andreas Bareis, Aston Martin Regional President EMEA, stated, “The appointment of Holand Automotive Group will strengthen our European network and promote sustained growth and performance in the region. Clients in Bucharest and beyond can look forward to exploring the exceptional new Aston Martin portfolio, offering the pinnacle of thrilling performance, design beauty, and luxurious appointments in sports cars and SUVs.”
The acquisition of Aston Martin Bucharest is in line with Holand Automotive Group’s objective to deliver world-class automotive experiences and increase its presence in the ultra-luxury segment. The dealership is expected to be a premier destination, providing clients with a comprehensive brand experience that includes bespoke customization options and exclusive services. Holand Automotive Group is committed to making Aston Martin Bucharest a hub for enthusiasts and collectors, celebrating the brand’s blend of performance, elegance, and innovation.
Combining the group’s expertise in the luxury automotive sector with Aston Martin’s heritage, this partnership is poised to raise ultra-luxury standards in Romania. As Aston Martin’s 2025 product lineup ushers in a transformative era, Holand Automotive Group continues to build upon its legacy of excellence, strengthening its position as a global leader in the luxury automotive market.
