When Hongqi entered the Philippine market in 2023, it did so with a low-key approach, foregoing flashy marketing campaigns. Instead of fanfare, the brand established a presence in Bonifacio Global City and allowed its vehicles to speak for themselves.
A year later, Hongqi’s dedication to the market is undeniable. Starting with one showroom, the brand now has four locations, including Manila Bay, Alabang, and Quezon City. The expanded presence aims to increase accessibility for Filipinos interested in experiencing Hongqi’s offerings, which include both gasoline-powered and all-electric models.
For those unfamiliar, Hongqi is one of China’s most established luxury automakers, with roots dating back to 1958. Initially, the brand produced vehicles exclusively for state officials and diplomats. Today, Hongqi is undergoing a global transformation, offering sophisticated, technologically advanced vehicles designed to compete with established European luxury brands.
“The H9 and E-HS9 are just the beginning of a new era for Hongqi — a new bold and sustainable direction,” said Rashid Delgado, president of Hongqi Philippines. “By granting the Filipino market full access to the pinnacle of automotive luxury with new showrooms, new models, and a new direction, Hongqi dares drivers to defy standards.”
The company plans to continue expanding its footprint throughout 2025 and beyond. While some skepticism may remain regarding a luxury brand originating outside of Europe or Japan, Hongqi seems poised to establish its place in the market. The brand is focusing on crafting high-quality, aesthetically pleasing vehicles that provide an enjoyable driving experience.
Interested individuals can visit Hongqi showrooms in BGC, Manila Bay, Alabang, and Quezon City. Test drives are available. For additional details or to schedule a test drive, visit hongqi.ph or the brand’s Facebook and Instagram pages at @hongqi.philippines.
