Hyundai has confirmed it’s developing a genuine mid-size pickup truck, but this new vehicle won’t be coming to the United States. The company is focusing on markets like Australia where there’s demand for body-on-frame pickup trucks.
Background on Hyundai’s Pickup Truck Plans
The news comes from Hyundai Australia CEO Don Romano, who told Drive that the company is working on a new ute (Australian term for utility vehicle or pickup truck). This new pickup is expected to compete directly with established models like the Toyota HiLux, Ford Ranger, and the new Kia Tasman.
Key Details About the New Pickup
While specifics are still limited, Romano expressed confidence about the project’s inclusion in future plans, stating, “I’m confident a ute will be on the schedule.” The timing remains uncertain and will depend on the platform and type of pickup they decide to develop. Romano mentioned that using a body-on-frame platform similar to the Kia Tasman could expedite the process.
Potential Powertrain Options
The executive floated several potential powertrain options for the new pickup, including:
- Diesel engines
- Hybrid systems
- Fully electric propulsion
The exact choice will likely be influenced by Australia’s increasingly strict emissions regulations, which might make sharing a platform with the Tasman less likely due to its presumed specifications.
Partnership Possibilities
Romano hinted at potential collaboration with General Motors following their recent agreement on joint truck and van production. “We would look at what is available from GM,” he said, indicating that Hyundai is keeping multiple options open through their strategic alliance.
Timeline and Markets
Hyundai aims to have the new pickup in production in Australia within the next three years. This development comes as the company continues to support its existing Santa Cruz model in the US market, which received a recent facelift and isn’t expected to see major changes soon.
The decision to develop a dedicated pickup for other markets while maintaining the Santa Cruz in its current form for the US reflects Hyundai’s strategy to tailor its offerings to specific regional demands.
