Hyundai Confirms Pickup Truck Plans
Hyundai is moving forward with plans to launch its own pickup truck, according to Don Romano, the newly appointed head of Hyundai Australia. While details remain scarce, Romano confirmed that the brand is exploring various options for its new vehicle.
The decision comes as Kia has already entered the pickup market with the Tasman, a move that has left Hyundai without a direct competitor in its lineup. The new Hyundai pickup is expected to be larger and more rugged than the Santa Cruz compact. It will likely target the same market as rivals like the Ford Ranger, Isuzu D-Max, and Toyota Hilux.
Platform and Powertrain Options
Hyundai has not yet decided on the underpinnings for its new pickup. Romano stated that the timeline for launch will depend on the type of vehicle they develop. If Hyundai opts for a body-on-frame platform similar to the Kia Tasman, the pickup could potentially launch sooner. Alternatively, the company is considering one of its new EV platforms, which could support a larger pickup truck. However, Romano noted that there’s currently limited demand for electric trucks in Australia.
Potential Collaboration with GM
Another possibility is that Hyundai could leverage its partnership with General Motors to develop its pickup. The two companies began exploring ways to co-develop vehicles in the third quarter of 2024. Romano mentioned that Hyundai would consider what’s available from GM, potentially borrowing an existing Chevy truck platform. “We would look at what is available from GM,” Romano told Drive. “My goal is to get something into planning and production and get the dealer side in place within three years.”
While there’s no official timeline, Romano is aiming to have the new pickup in planning and production within three years. The exact specifications, platform, and powertrain remain undecided, leaving several possibilities open for Hyundai’s entry into the competitive pickup truck market.
