Is America Reaching ‘Peak Truck’?
America’s long-standing love affair with big trucks and SUVs might finally be cooling down. A recent report from Dave Cantin Group and Kaiser Associates suggests that the US auto market may have reached “peak truck,” pointing to changing consumer preferences.
The report indicates a potential shift away from trucks and SUVs
The main driver behind this potential shift is cost. The survey found that fewer people are planning to purchase a truck or SUV for their next vehicle. This is largely due to the higher price tags of trucks, with the average new truck costing around $60,000, compared to $39,233 for cars.
This trend could signal a significant change in the American auto market, where trucks and SUVs have dominated for years. Increased demand for more affordable sedans might impact manufacturers.
