Jaguar Unveils Electric Future with Type 00
Jaguar is looking to redefine its brand and attract a new generation of drivers with the upcoming production version of its all-electric Type 00. The luxury vehicle, slated for release in mid-2026, will carry a base price of 150,000 euros ($160,000 USD). This launch signals a significant strategic shift for the British automaker, as it aims to compete in the increasingly competitive electric vehicle market.
The Jaguar Type 00 prototype, with its electric blue finish, presented in Paris. Image: AFP
This news follows a presentation of a prototype to European reporters in Paris. The all-electric luxury car is expected to be released in mid-2026. The company, owned by the Indian-based Tata Motors since 2008, is positioning itself to capture a younger and more design-conscious demographic, a move aligned with the growing demand for electric vehicles.
The company had already signaled this change by releasing a new logo with curved lettering and an ad featuring a diverse cast of models. The Type 00 prototype presented in Paris, with its electric blue finish, is described by Jaguar as an expression of “exuberant modernism.”
Rawdon Glover, Jaguar’s managing director, who test-drove the prototype, stated that the vehicle is “a very clear manifestation of all of the future Jaguars that will come.” The target market is “maybe between 35 and 50” years old, with a keen interest in design and technology.
Navigating the Electric Vehicle Landscape
Jaguar faces a significant challenge in the European market. According to the European Automobile Manufacturers’ Association (ACEA), Jaguar’s market share in January of this year was only around 1.2%. Despite the competitive landscape, Jaguar hopes the Type 00’s technology will be attractive to buyers and promises a range of 700 kilometers (430 miles) on a single charge, with some models offering up to 1,000 horsepower. However, the manufacturer has not released details on the car’s battery specifications.
In the electric vehicle sector, Tesla, Volvo and Volkswagen have established themselves, and many European consumers are responding cautiously to increasing prices. Other luxury brands like Aston Martin, Bentley, and Maserati have also slowed their transition toward all-electric vehicles. Range Rover, a brand also associated with Jaguar, has delayed the production of its electric SUV.
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