Pop sensation Jojo Siwa has taken car customization to new heights – or perhaps too far, depending on who you ask. The 21-year-old entertainer, known for her vibrant personality and hit songs, has been making headlines with her extravagantly modified luxury vehicles.
Siwa’s latest automotive masterpiece is a Lamborghini Urus wrapped in a collage of her own face, created by Los Angeles-based Kustom Wraps. This bold modification, unveiled in May 2024 to promote her new song ‘Karma,’ has left many social media users speechless. The price tag? A cool $AUD475,000 for the SUV alone.
This isn’t Siwa’s first foray into extreme car customization. In 2018, she received a custom BMW M4 convertible from her parents, adorned with her visage across the exterior. The following year, she took delivery of a Tesla Model X that was not only wrapped with her face and iconic hair bow but also featured rainbow-colored seats and wheels, along with unicorn and cupcake motifs on the headrests.
While opinions about Siwa’s automotive choices are divided, one thing is certain: she embodies self-confidence. Her unconventional approach to car customization has sparked discussions about the limits of personalization and the intersection of automotive culture with celebrity identity.
As Siwa continues to push the boundaries of what’s considered ‘cool’ in the automotive world, she prompts us to consider: where do we draw the line between self-expression and over-the-top extravagance?
