Kia Announces PV5 Electric Van, Targeting Global Markets
Kia is poised to considerably expand its battery electric van lineup with the introduction of the PV5, a key part of a new business strategy. The South Korean automaker aims to significantly boost its EV production. This announcement comes as part of Kia’s commitment to electrification, as stated by Ho-Sung Song, CEO of Kia Motors, at the 2025 Kia EV Day news conference held in Tarragona, Spain.
A Modular Approach to Commercial EVs
The PV5 is the first in a series of light-duty commercial vans and trucks created on the new modular Electric Global Modular Platform for Service, or E-GMP. This platform, derived from Hyundai Motor Group’s E-GMP EV architecture, standardizes key components like batteries, motors, and body panels, simplifying development and reducing costs.
Kia’s strategy for the PV5 includes multiple configurations, such as Passenger, Cargo, Chassis-Cab, and WAV (Wheelchair-Accessible Vehicle) models. The adaptability of the platform will allow Kia to further expand its offerings with Crew, Drop-Side, Box Van, Freezer Box, and Light Camper models.
These vehicles will be produced in a dedicated South Korean plant, designed to facilitate specialized vehicle runs through flexible production methods. While the exact details remain undisclosed, it highlights Kia’s focus on tailored solutions.
U.S. Market Challenges and Opportunities
Initially, the 184.6-inch-long PV5 will be manufactured for European and Asian markets, including Japan. However, its entry into the U.S. market is more complex. Light trucks imported into the U.S. are subject to a 25% tariff. Additionally, competition from established Detroit automakers and brand loyalty present another hurdle. This has led Kia to consider importing the Light Camper and WAV models, which would enable them to offset the tariff costs. CEO Song acknowledged this possibility during an interview, stating that the company is exploring this option.
PV5: Key Specifications and Features
The PV5 will be offered with a variety of powertrain options. It will feature a 161-horsepower (120 kW) front motor producing 184 pound-feet (250 Nm) of torque. Battery choices will include a 51.5-kWh or 71.2-kWh NCM battery, or a 43.3-kWh LFP battery option for the PV5 Cargo. Kia estimates the PV5 powertrain has a 249-mile WLTP range and can be recharged from 10% to 80% in less than 30 minutes using a DC fast charger.
Model Variants and Features
Initially, Kia will introduce the three-row PV5 Passenger, designed for passenger use or adapted for camping. It was initially developed with Uber for ride-sharing, and includes a lift-up tailgate and folding seats. The automaker will also build the PV5 Cargo (High Roof), offering 180 cubic feet (5.1 meters) of space. Standard and long versions will be offered, engineered for two passengers. Options will include an L-track mounting system with sliding tie-down rings. A 178-inch-long Chassis Cab will also be offered. The big game-changer, however, could be the PV5 WAV, which was shown in concept form.
PV5 WAV: A Focus on Accessibility
The PV5 WAV is Kia’s initiative to integrate accessibility into its core vehicle design. “We want everybody to be mobile,” stated Jochen Paesen, Kia’s Vice-President of Interior Design, explaining the motivation. The PV5 WAV allows those with wheelchair or scooter needs to buy a wheelchair accessible vehicle straight from the factory.
The design has several key features, including a ramp that allows entry from the sidewalk. It is engineered to accommodate wheelchairs or scooters, and features adapted seatbelts optimized for safety and comfort. The PV5 WAV is a significant advancement, setting a new standard in the automotive industry.
Potential for Success in the U.S.
While the broader PV5 lineup may face challenges, the WAV model could find a market in the U.S. because it would fill a gap in the market. This could incentivize other automakers to follow suit and thus increase accessibility solutions.
