Lamborghini CEO: Sound of Petrol Engine Key to Brand’s Future
The global chief executive of Lamborghini, Stephan Winkelmann, has affirmed that the distinctive sound of the petrol engine will continue to be a crucial element of the Italian luxury car brand’s appeal for years to come.
Winkelmann acknowledged the increasing presence of hybrid models within Lamborghini’s lineup, which combine traditional petrol engines with electric motors and batteries. However, he emphasized that the brand’s inherent allure remains deeply tied to the visceral experience provided by the sound of a gasoline-powered engine. Winkelmann’s comments come in the wake of record sales and profits for the brand.
