Maserati, the luxury brand under Stellantis, has decided to shelve plans for an electric version of its MC20 sports car. The announcement, made on Tuesday, cited anticipated low demand as the primary reason for the cancellation.
According to a Maserati spokesperson, the decision was made based on the commercial outlook, with expectations of limited sales in the coming years for the electric model, known as the MC20 Folgore. Market research indicates that current MC20 owners strongly favor powerful gasoline engines and are not yet ready to embrace battery electric vehicles (BEVs) in the foreseeable future.
The original MC20, a 630-horsepower sports car priced around 240,000 euros ($262,000), made its debut in 2020 and is manufactured in Modena, Italy, Maserati’s hometown. The cancellation follows Stellantis’s earlier reluctance to confirm previously announced electrification plans for the Maserati brand during a November meeting with unions.
Last year, Maserati’s sales figures declined significantly, with only 11,300 vehicles sold, a substantial drop from the 26,600 units sold in 2023. This downturn contributed to an adjusted operating loss of 260 million euros ($284 million).
In contrast, competitors are moving forward with their EV strategies. Ferrari is scheduled to launch its first EV in October, while Lamborghini, part of the Volkswagen group, plans to roll out its first EV in 2029. Porsche has been offering EV models since 2019.
Maserati already offers electric versions of its GranTurismo coupe and GranCabrio convertible, as well as the Grecale SUV. Besides the GT2 Stradale, an offshoot of the MC20, expected in the first quarter, Maserati has no other new model launches planned as Stellantis reviews the brand’s business plan, which was put on hold last year.
