Maserati Cancels MC20 Folgore Electric Supercar
Maserati has scrapped plans for the MC20 Folgore, an all-electric version of its MC20 supercar. The decision comes as the luxury carmaker re-evaluates its product strategy due to shifting consumer preferences and a downturn in global electric vehicle (EV) sales.
According to reports from British automotive publication Autocar UK, Maserati’s revised plan prioritizes its traditional internal combustion engine (ICE) models. Market research indicates that current MC20 customers are more enthusiastic about vehicles like the Maserati Nettuno V6, which incorporates Formula 1-derived technology, and are hesitant to embrace fully electric supercars in the near future.
Maserati has decided to discontinue the MC20 BEV Project due to a perceived lack of commercial interest.
Instead of pushing forward with the MC20 Folgore, Maserati is focusing on ramping up production of the GT2 Stradale version of the MC20, particularly for North American customers. This move reflects the company’s assessment of current market dynamics and consumer demand.
Maserati currently offers electric versions of the Grecale, GranTurismo, and GranCabrio models, all of which carry the Folgore badge. However, sales figures for these EVs have not been as impressive as anticipated, contributing to the company’s cautious approach with the MC20 Folgore.
The global EV market is experiencing a period of fluctuation, which adds to the challenges. Maserati seems unwilling to take the risk of launching the all-electric MC20 in this environment. Remaining with the ICE-powered MC20, which already generates sales for the brand, appears to be the more prudent strategy at this time.
In a statement about the company’s current position, Maserati noted that the luxury sector is going through a period of transformation. They said, “While 2024 brought challenges, these results also reflect an industry-wide transformation rather than a lack of strength in Maserati’s [sic] DNA. As the luxury and automotive sectors evolve, Maserati is taking thoughtful steps to reinforce its future.”
