Maserati is offering a new level of exclusivity for its clients with the launch of the Officine Fuoriserie program. This program is designed to allow customers to personalize their vehicles beyond standard trim and color options, providing a truly bespoke experience.
The Officine Fuoriserie program allows buyers to create a completely unique Maserati model. The automaker promises a “complete immersion in the configuration process,” which includes the assistance of a personal designer. This is aimed at helping customers refine their vision for their vehicle, down to the most minute details. An example is the “Less is More…?” proof of concept MC20, showcasing the possibilities of the program.
Customers opting for the Fuoriserie program can choose from two primary avenues of customization. The first is through a collections catalog, which offers curated options such as the Fuoriserie Corse, aimed at “fans of timeless style and gentleman drivers,” and the Fuoriserie Futura, created for “futurists, fans of technology and new materials.” Each collection includes a variety of enhancements, from paint schemes to interior materials. The second option is a bespoke model, where the brand’s creative department works with customers to create a truly unique, one-of-a-kind car.
While extensive personalization is available, buyers should note that major alterations to the bodywork, such as a coach-built one-off, are not included. However, nearly every other aspect of the vehicle’s design is open for customization.
The “Less is More…?” car, for instance, features a Blu Corse Matte paint job with Bauhaus-inspired decals in white, blue, yellow, and red. Those interested in the Officine Fuoriserie program should contact Maserati directly to specify their desired details. The program is available across the brand’s full lineup, offering significant opportunities for personalization.
