Maserati has halted its plans to produce an electric version of its MC20 supercar, attributing the decision to concerns over inadequate buyer demand. This development was initially reported on March 6 by Evo, citing an official statement from the automaker.
This news arrives shortly after Maserati’s parent company, Stellantis, announced write-downs totaling 1.5 billion euros (approximately $1.63 billion) related to the Maserati brand. The official statement explained, “The project was stopped due to the current forecast for insufficient demand in the super sports car market for a battery electric vehicle.”
Just one year prior, Maserati had set an ambitious target to transition to an all-electric vehicle lineup by 2028, and had already begun phasing out its gasoline engines, discontinuing the V-8 engine last year. However, the growth in demand for electric vehicles has slowed considerably, and in certain markets, it has even experienced declines.
Maserati’s financial health appears to be struggling, mirroring the challenges faced by its gas-powered vehicles. The brand’s total sales decreased from 26,600 vehicles in 2022 to just 11,300 in 2023. The company’s financial performance reflects this downturn, shifting from a profit of 141 million euros ($152 million) to a loss of 260 million euros ($281.5 million) during the same period. This poor performance has reignited rumors of a potential sale of the Maserati brand.
Maserati presently offers electric versions of its Grecale compact crossover and GranTurismo and GranCabrio sports cars, with their electric powertrains marketed under the Folgore name. In addition to the electric MC20, Maserati had also planned fully electric next-generation versions of the Quattroporte and Levante. However, given these recent shifts in market dynamics, the automaker may reconsider its strategy for the new Quattroporte and Levante. Furthermore, many of Maserati’s competitors have also reconsidered plans to go fully electric, and now intend to continue offering gasoline-powered cars well into the next decade.
