Maybach’s Challenge to Rolls-Royce
In the early 2000s, Mercedes-Benz resurrected the Maybach name to compete in the ultra-luxury car market, aiming directly at Rolls-Royce. The Maybach 57 and 62 were the brand’s core offerings, designed to rival the Rolls-Royce Phantom. While the Maybach twins initially presented a strong challenge, their story is ultimately a tale of depreciation.
A Bold Attempt to Rival The Best
The launch of BMW-owned Rolls-Royce’s Phantom set the stage. Mercedes-Benz, unwilling to cede the ultra-luxury segment, re-established the Maybach brand in 2002. The Maybach 57 and 62, named after their lengths in decimeters, were created to challenge the Phantom. The 57 was more driver-focused due to its shorter length, while the 62 provided an extended wheelbase and prioritized passenger comfort.
Both models were based on the underpinnings of the Mercedes-Benz S-Class but featured lavishly upgraded interiors and exteriors.
Performance and Features
Both the Maybach 57 and 62 were equipped with a twin-turbocharged 5.5-liter V12 engine producing a robust 543 horsepower. This power was delivered to the rear wheels via a five-speed automatic transmission. The 57 could reach 60 mph in just 5.2 seconds. Active air suspension, a signature feature, enhanced the ride quality, adapting to different road conditions.
The Maybach 62, designed for the ultimate in passenger comfort, offered features such as fully reclining rear seats, 9.5-inch TV screens with DVD and TV receivers, and a Dolby surround-sound system. An optional electro-transparent roof, which could switch from opaque to transparent, added to the sense of luxury.
Price and Value: A Tale of Two Brands
When new, the Maybach 57 had a base price of $300,000, while the 62 was $350,000 and with options, could exceed $400,000. The Rolls-Royce Phantom, with a starting price of $320,000, was positioned in a similar price range.
However, the Maybach’s value has plummeted substantially over the years. Today, according to Classic.com, the average sale price of a 57 is around $64,548, while the 62 averages about $79,515. That’s a substantial drop from their original MSRPs.
The Rolls-Royce Phantom’s Superior Value Retention
In contrast, the Rolls-Royce Phantom has maintained its value more effectively. The average sale price of a Phantom VII stands at approximately $132,608. Even earlier models with higher mileage retain values around $100,000.
The Phantom’s interior design, emphasizing a classic sense of luxury, has contributed to better value retention. While the Maybach embraced more technology, and its Mercedes-Benz roots were apparent (unlike the Rolls-Royce, which has a more timeless interior), ultimately, the Phantom’s approach has resonated with buyers, preserving its value.
Key Specifications Compared
Conclusion
The Maybach 57 and 62 offered impressive performance and luxurious features, posing a serious challenge to Rolls-Royce. However, they have not retained their value as well as the Phantom, which, in turn, preserves its appeal through its heritage, unique interior styling, and a sense of timeless luxury.
