Introduction to Dacora
Dacora, an American electric vehicle (EV) manufacturer, is making waves in the luxury automotive sector with its high-end EVs. Founded by MIT-trained engineers Kristie and Eric D’Ambrosio-Correll, Dacora is touted as the first female-founded and led automotive brand. The company is backed by the Female Founders Fund, an early-stage venture firm focused on women-led businesses.
Dacora’s First Model
The company’s first model, though unnamed, boasts a classic 1930s styling with a Pininfarina-designed coachbuilt body. This luxury EV comes with a hefty $500,000 price tag and promises Rolls-Royce levels of customization. Key features include:
- Heritage wood options for personal material integration
- Swappable upholstery collections that can be replaced twice a year
- An adjustable floor system for ergonomic precision
- Modular seating (3 to 7 seats) with independent lighting and climate controls
- A fully modular interior that’s reconfigurable even after purchase
The interior is crafted with high-quality materials, eschewing plastic for hardwoods, woven wool, and hand-stitched leathers. The infotainment display is cleverly hidden behind a semi-transparent wooden panel, while mechanical dials and switches are used for controls.
Performance and Range
Dacora’s EV is expected to deliver over 800 horsepower and have an all-electric range of 400 miles, surpassing the Rolls-Royce Spectre. Customers also have the option for a hybrid setup, though details about the combustion engine are not yet available.
Customer Experience
Dacora is promising an extraordinary customer experience, including:
- A 100-acre Hudson Valley Garage with production, design atelier, guest accommodations, and immersive experiences opening in 2026
- Vehicles sold by concierge appointment only, with each customer assigned a personal advisor
- Symbolic keys granting access to exclusive events and behind-the-scenes experiences for owners
Despite not having disclosed a delivery date, Dacora has seen reservations for its first model exceed 150% of planned first-year production. A fully refundable $50,000 deposit is required to secure reservations.
Conclusion
Dacora is set to challenge the status quo in the luxury EV market with its innovative approach to customization, performance, and customer experience. With its ambitious plans and high-end offerings, it remains to be seen how established luxury brands will respond to this newcomer.
