‘White Van Man’ Myth Debunked by Mercedes-Benz Survey
A recent survey commissioned by Mercedes-Benz indicates that the outdated ‘white van man’ stereotype no longer reflects the reality of Britain’s van drivers. The research, conducted to mark the 30th anniversary of the Mercedes-Benz Sprinter, highlights significant shifts in the demographics, education levels, and interests of those who drive vans professionally.
For the ‘Under the Bonnet’ report, a survey of 2,500 business owners and van drivers was conducted. The findings reveal a workforce that is increasingly educated, tech-savvy, and diverse.
Changing Demographics and Brand Ambassadors
The study indicates that the role of van drivers has evolved significantly. According to the survey, almost nine in ten (86 percent) of UK business leaders now view van drivers as “brand ambassadors”.
Education and Interests
The rise of e-commerce and the increase in van driving jobs have contributed to the changing profile of van drivers. Nearly half (46 percent) of van drivers today hold a degree, and 3.2 percent have a PhD, a reflection of the changes in education levels over the last three decades.
The study also highlighted other shifts. One third (33 percent) of van drivers are now privately educated or attended a grammar school. In terms of leisure activities, 63 percent of van drivers enjoy reading, almost double the percentage who reported the same six years ago.
Challenging the Stereotype
Other traditional stereotypes are also being challenged. More than half (59 percent) of drivers reported enjoying puzzles such as Sudoku and Wordle. And the image of the tabloid newspaper wedged into the dashboard is also fading, with a majority (53 percent) now preferring a broadsheet.
Sarah Palfreyman, Sales Director at Mercedes-Benz Vans UK, commented on the findings: “For 30 years, the Mercedes-Benz Sprinter has been the trusted partner of those who build, deliver, care, and create. Now, with the all-electric eSprinter leading the way, the journey continues into a more sustainable future.”
