Mercedes Rethinks Luxury: It’s Not Just About the Screens
Mercedes-Benz’s design chief, Gorden Wagener, has challenged the notion that massive digital displays are the defining feature of a luxury car. In a recent interview, Wagener argued that the industry’s focus should shift from screen size to the underlying craftsmanship and materials that truly elevate a vehicle.
Large screens have become a prominent feature in many modern vehicles, particularly in the luxury segment. Many of the newest cars feature large displays, touchscreens, and digital gauge clusters. Mercedes themselves have embraced this trend, highlighted by their ‘Hyperscreen’ found in the electric EQS sedan.
The Hyperscreen spans the entire dashboard, incorporating three displays under a single, continuous piece of glass. While this feature has been widely perceived as a luxury element, Wagener suggests otherwise.
“You have a better—and bigger—TV at home, right?” Wagener noted.
His point is that large displays are becoming commonplace in all types of vehicles. Even family cars and electric vehicles now incorporate large screens. Other premium brands, like Ferrari, have similarly embraced this trend.
Wagener believes that true luxury is measured by ‘craftsmanship and sophistication.’ This most likely includes high-quality materials and meticulous attention to detail. The luxury standard also extends to a premium car being built to an exceptionally high level.
Of course, there’s still room for improvement. Mercedes acknowledges that its software hasn’t always been the best. But, even if these displays don’t fully define luxury, they will likely always be an identifying feature of high-end vehicles.
