Mercedes-Maybach Forecasts Ascent to Top Global Markets, India a Key Driver
German luxury car manufacturer Mercedes-Benz is highly optimistic about the Indian market, projecting that it will soon rank among the top five global markets for the Mercedes-Maybach brand. This positive outlook stems from a significant surge in sales and a growing appetite for personalized luxury among Indian consumers.
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Currently, India already holds a position among the top ten markets for the Maybach brand, according to Daniel Lescow, head of Mercedes-Maybach, Mercedes-Benz AG. Lescow recently visited India to unveil the Mercedes-Maybach SL 680 Monogram Series, a two-seater convertible priced around Rs 4.2 crore. Deliveries for this high-end luxury vehicle are slated to commence in the first quarter of 2026, with India initially receiving a limited allocation of three cars.
Lescow emphasized the burgeoning demand in India, noting that Indian customers are increasingly seeking personalized luxury experiences. He highlighted that the top three markets for Maybach are currently China, the United States, and Europe.
The sales figures underscore the brand’s success in India. Mercedes-Benz India’s cumulative sales of Maybachs reached 1,500 units. Impressively, in 2024 alone, 500 units were sold, reflecting a remarkable 145 percent year-on-year growth. Santosh Iyer, managing director and chief executive officer of Mercedes-Benz India, reported these figures.
This growth has prompted significant investments in the Indian market. The first Maybach Lounge opened in Hyderabad last September, followed by the Maybach Icons of Luxury store in Bangalore in January. Further expansion is planned, with new stores scheduled to open in Mumbai and Delhi to provide access to exclusive Maybach items.
Mercedes-Benz India achieved its best year in its 30-year history in 2024, selling 19,565 vehicles, marking a 12.4 percent year-on-year increase. Top-end vehicles, priced above Rs 1 crore, constitute approximately 25 percent of the company’s total sales. The company is optimistic about continuing this upward trajectory in 2025, backed by an order book exceeding 2,000 cars.
The Indian luxury car market, as a whole, surpassed 51,000 units for the first time in 2024. Iyer highlighted that the luxury car industry experienced a 9 percent growth in the first half of 2024, which Mercedes-Benz India matched. While the industry’s growth slowed in the second half to 2-3 percent, Mercedes-Benz India accelerated, achieving a 16 percent growth. For 2025, The company has plans for eight new launches, including two electric vehicles (EVs). EV sales for Mercedes-Benz India nearly doubled, growing by 94 percent and contributing to a 6 percent share of the company’s total sales.
