Newsweek Designs Special Camouflage for Slate’s New Electric Vehicle
In the automotive industry, design teams create camouflage patterns to conceal upcoming products during road testing, maintaining secrecy until their official debut. Newsweek was granted a unique opportunity to design a camouflage wrap for Slate, a new American electric vehicle company, to not only disguise the vehicle’s features but to showcase their brand-new electric truck to the public for the first time.
Newsweek’s collaboration with Slate demonstrates the innovative approach new companies are taking to enter the competitive electric vehicle market. By creating a unique camouflage design, Newsweek helped Slate generate buzz around their upcoming product while maintaining the secrecy surrounding its features.
The automotive industry is witnessing a significant shift towards electric vehicles, with companies like Slate attempting to challenge established players like Tesla. Slate’s focus on affordability and simplicity could potentially disrupt the market and provide consumers with more purchasing power compared to traditional car dealerships.
