Ram is making a significant comeback to the mid-size truck segment, a market it abandoned 14 years ago when it discontinued the Dakota nameplate in 2011. The truckmaker has confirmed plans to launch a new mid-size truck, potentially reviving the Dakota name, although no official announcement has been made regarding the model’s name. This move is expected to help Ram reclaim some of the market share it lost to competitors such as the Toyota Tacoma, Ford Ranger, and Chevrolet Colorado.
Platform and Design
The new Ram mid-size truck is anticipated to feature a body-on-frame design rather than the unibody construction used in the Ram Rampage, which is currently sold in Brazil. It is likely to be based on the modular STLA Frame platform, allowing for wheelbases between 123.7 and 145.3 inches. This design choice aligns with Ram’s traditional approach to truck building and is expected to appeal to customers seeking a more conventional mid-size truck experience.
Powertrain Options
Ram has hinted at a multi-energy strategy for its new mid-size truck, suggesting the possibility of internal combustion engine (ICE), plug-in hybrid electric vehicle (PHEV), and battery electric vehicle (BEV) options. While the exact powertrain lineup remains uncertain, industry insiders speculate that a traditional gas engine is the most likely configuration. The possibility of a turbocharged four-cylinder engine, similar to those used by competitors, or potentially a more powerful six-cylinder or V8 engine, is still being considered.
Competition and Market
The new Ram mid-size truck will enter a competitive market dominated by established players like the Toyota Tacoma, Ford Ranger, Chevrolet Colorado, and Jeep Gladiator. While there are currently no mainstream mid-size electric trucks, the Rivian R1T is a notable competitor in the electric pickup segment, albeit at a higher price point starting at around $72,000.
Challenges and Timeline
Ram faces several challenges as it prepares to launch its new mid-size truck, including potential tariffs on imported vehicles and parts. Despite these hurdles and the ongoing restructuring within its parent company, Stellantis, Ram is expected to move forward with its plans. Production of the new truck is slated to begin in 2027 at the Belvidere, Illinois plant, which has been idle since 2023. Pricing is expected to range from approximately $35,000 to $60,000, depending on the trim level and options chosen.
