The UK’s shift towards self-driving vehicles may inadvertently leave older drivers behind, according to new research that reveals a significant generational gap in attitudes towards autonomous technology.
Currently, the UK is preparing to implement new legislation to govern self-driving vehicles, with a potential rollout as early as next year. However, a study has demonstrated that elderly drivers place considerably less value on autonomous features compared to younger generations, raising concerns about their ability and willingness to adapt to these technological advancements.
The research indicates that 62 percent of drivers in Generation Z believe cars should have fully autonomous driving capabilities. In stark contrast, only 24 percent of drivers aged 60 and older share this view. This hesitance toward self-driving technology was underscored by the fact that elderly drivers did not prioritise autonomous features when buying a car.
The generational divide extends beyond self-driving capabilities. Younger generations also place a higher value on in-car connectivity features. The study found that 38 percent of Gen Z and 42 percent of Millennials consider these features a priority, compared to only 10 percent of older drivers and a mere three percent of the Silent Generation.
Younger drivers also prioritized technology in their vehicle purchases, with 31 percent of Gen Z citing it as a top consideration, compared to just 10 percent of drivers aged 60 and above. Vehicle design also plays a more significant role for younger generations, with 27 percent of Gen Z highlighting it as a priority, versus 12 percent of elderly drivers.
Smart AI assistance was also identified as a desirable feature by 24 percent of drivers surveyed. This figure rose substantially to 46 percent among Gen Z and 37 percent among Millennials.
The rising demand for autonomous technology follows the passing of the Automated Vehicles Act in May of last year, which aims to ensure the safe deployment of self-driving cars on roads by 2027. Car manufacturers are already responding to these generational preferences, with many incorporating more smart tech into their latest models.
For example, Peugeot has begun offering ChatGPT integration across all its latest generation models, fully integrated into the natural voice recognition system. The brand’s new E-3008 and E-5008 models are equipped with Level 2 driver-assist features, including Active Cruise Control with Stop & Go and Lane Positioning Assist.
Nicola Dobson, Managing Director of Peugeot UK, noted, “With technology becoming increasingly important to younger drivers, Peugeot is proud to be a tech-forward brand. We are committed to developing vehicles that meet modern drivers’ expectations and reinforce our position as leaders in technology and electrification.”
