Slate Auto Launches Affordable Electric Pickup Truck with Customization Options
Dreaming of new car ownership feels increasingly out of reach for many Americans, especially in the current economic environment full of uncertainty, tariffs, and rising costs. However, Slate Auto is on a mission to change that with its new electric pickup truck priced at $25,000. The company is focusing on radical affordability, accessible personalization, and a customer-centric service model to make new vehicle ownership attainable again.
The Slate Truck is a simplified EV two-seater pickup that embraces a back-to-basics philosophy with features like steel wheels, crank windows, and HVAC knobs. It also includes practical elements such as a large frunk and a spacious cargo area with a 1400-lb payload. The dashboard is designed with a universal phone mount and USB charging, catering to most people’s needs for navigation, apps, and entertainment.
Key Features and Customization Options
- Standard 52.7-kWh battery pack targeting 150-mile range, with an option to upgrade to 84.3-kWh for 240 miles
- Single motor, rear-wheel drive
- NACS charging port with options for overnight household charging or fast-charging to 80% in under 30 minutes
- Over 100 accessories available for personalization, including SUV conversion kits
- DIY service options through ‘Slate University’ with video tutorials and warranty parts delivery
Slate Auto is implementing a unique service strategy that includes DIY repairs through video tutorials and a network of independent service partners for more complex issues. The company is also offering a range of customization options, including SUV conversion kits and various accessories, allowing customers to personalize their vehicles over time.
Market Impact and Future Plans
By focusing on affordability and personalization, Slate Auto is attempting to fill a significant gap in the EV market. With federal incentives for American-made EVs, the cost of a new Slate could be reduced to around $20,000. The company plans to manufacture the truck at a reindustrialized factory in the U.S. and operates on a direct-to-consumer sales model.
Refundable vehicle reservations are currently open, marking the beginning of Slate Auto’s journey to make electric vehicle ownership more accessible and affordable for Americans.
