Slate Auto has confirmed that its upcoming electric pickup truck will support over-the-air (OTA) updates, albeit through an unconventional method that leverages users’ smartphones. In a recent interview, Jeffrey Jablansky, Slate Auto’s Head of Public Relations and Communications, revealed that the company’s OTA solution involves downloading updates to a user’s phone and then transferring them to the vehicle via a physical connection.
Key Details of Slate’s OTA Update System
- No cellular modem or Wi-Fi connectivity required in the vehicle
- Updates downloaded to smartphone, then transferred to truck
- Aligns with Slate’s ‘bring-your-own’ approach to in-car technology
This approach allows Slate to avoid the costs associated with integrating cellular connectivity hardware into their vehicles. The method is particularly feasible in the U.S. market, where most consumers have unlimited data plans and capable smartphones.
Implications for Data Collection
While Slate has confirmed OTA update capability, questions remain about the vehicle’s ability to send data. The company was asked about potential data collection and sales but has not yet provided a clear answer. This aspect is particularly significant given recent controversies surrounding automakers selling driver data to third parties.
Industry Context and Concerns
The practice of collecting and selling driver data has raised privacy concerns in the automotive industry. Recent reports have highlighted how major automakers like General Motors, Honda, and Hyundai have sold driver data to insurance companies, often without transparent consumer consent. The financial returns for such data sales have been minimal, with reports suggesting automakers earn mere cents per vehicle.
Conclusion
Slate’s innovative OTA update solution represents a cost-effective approach that aligns with their minimalist vehicle design philosophy. However, the lack of clarity regarding data collection practices leaves important questions unanswered. As the automotive industry continues to navigate the balance between technological advancement and consumer privacy, Slate’s approach will be worth monitoring closely.
“We do have an OTA solution. It’s based on downloading updates to your phone and then plugging into the truck.” – Jeffrey Jablansky, Slate Auto
