As electric vehicle sales grow, the industry faces challenges in providing a seamless customer experience, particularly with public charging infrastructure.
An insightful exploration of Porsche’s evolution, its adaptation to market disruptions, and its brand strategy, as discussed in a Cold Call podcast episode.
Luxury car brands are struggling to deliver genuine luxury experiences, prioritizing specifications and sales over client interactions. This disconnect is costing them sales and eroding brand equity, particularly in the crucial Chinese market.
