As Chief Technology Officer, Markus Schäfer oversees the research, development, and procurement for the iconic Mercedes-Benz brand, navigating the complexities of electrification and a diverse lineup.
As Formula 1’s cultural influence grows and automakers seek new revenue streams, we examine whether automotive brands can truly achieve prestige within the fashion industry.
Mercedes’ new W16 features changes designed to address the car’s two main shortcomings, focusing on improving low-speed cornering and tire temperature balance.
