Browsing: Gorden Wagener

Gorden Wagener, Mercedes’s design chief, says that true luxury comes from craftsmanship and sophistication, not screens.

Mercedes-Benz’s design chief, Gorden Wagener, says that while the Hyperscreen isn’t the ultimate luxury, the company is pushing to improve its software and content.

A top Mercedes-Benz executive has stated that screens are not the definition of luxury, suggesting a shift in focus back to traditional craftsmanship and high-quality materials.

Mercedes acknowledges that relying on large screens isn’t a hallmark of luxury and that the software needs further development.

Mercedes-Benz is moving beyond large screens, emphasizing craftsmanship and sophisticated design in their vehicles. The company acknowledges the limitations of current software and looks to the future of AI in car design.