Jaguar is undergoing a radical transformation, not just as a car brand but as a purveyor of luxury, shifting its focus to aesthetics and emotional connection.
JLR and Novelis have successfully tested a new aluminium alloy using recycled materials, reducing emissions and promoting circularity in luxury vehicles.
Jaguar Land Rover (JLR) invests £65 million to boost luxury paint services in the UK and Slovakia, following Rolls-Royce’s lead in personalized car customization.
