An analysis of Ferrari’s success factors, including its luxury branding, Formula 1 ties, and strategic diversification, that contribute to its high margins and sustainable growth.
Costco’s success in selling luxury items, like Porsches and gold bars, is highlighted by Chairman Hamilton “Tony” James in an interview, discussing the appeal of the warehouse club’s offerings to a wide range of consumers.
Costco’s Chairman, Hamilton “Tony” James, revealed the surprising success of selling luxury items, including a high-end car that sold out in a week. He cited this as an example of the company’s ability to move anything in volume given quality and price.
