Tesla’s UK Sales Surge in February, Defying Potential Backlash
Sales of Tesla vehicles in the UK increased by over a fifth in February, according to the Society of Motor Manufacturers and Traders (SMMT), despite any potential consumer disapproval related to Elon Musk’s actions. This rise comes amidst a broader increase in demand for battery-powered cars.
Almost 4,000 Teslas were sold in the UK in February, according to the Society of Motor Manufacturers and Traders. Photograph: Andy Rain/EPA
Nearly 4,000 Teslas were sold in the UK last month, with the Model 3 and Model Y models becoming the second and third most popular, only surpassed by the Mini Cooper. This data indicates a 20.7% year-on-year increase for Tesla, boosting its market share from 3.75% in February 2023 to 4.6% last month. The overall new car market saw a decline of 1%, with 84,054 new registrations.
Electric vehicle (EV) sales generally saw a boost, with sales of full electric vehicles rising almost 42% year on year, accounting for a quarter of all new registrations. This growth is partly attributed to buyers aiming to avoid a new tax on expensive cars, which comes into effect in April and will impact many EVs.
However, concerns linger about potential consumer backlash due to Musk’s actions. The tech mogul, who is a key figure in Donald Trump’s administration, has shown support for Germany’s far-right AfD party and has been critical of other politicians.
Data from the European Automobile Manufacturers’ Association showed that sales of new Tesla cars almost halved in Europe in January, which saw the manufacturer’s market share drop to 1%. Preliminary data for China also indicated a fall in exports and retail sales, but this may be affected by Tesla’s Model Y changes.
Mike Hawes, the chief executive of the SMMT, cautioned against over-interpreting the UK’s February figures, given that it is typically a low-volume month for new car registrations. He highlighted the positive trend in electric car adoption, while also noting the financial burden on manufacturers.
