The modern car buying experience is more exciting than ever, with dozens of electric vehicles, hundreds of hybrids, and luxury sedans that can almost drive themselves. However, not all innovations are welcome. Many drivers feel that some new technologies and design elements are more annoying than helpful.
One of the most frustrating features is the ‘lane assist’ technology, which can temporarily resist the driver’s attempt to change lanes. While intended to prevent reckless lane changes, it can be jarring and distracting. Preemptive braking systems that are too sensitive can also make the driving experience feel like a carnival ride.
Consumer Complaints
Bloomberg surveyed thousands of followers on social media and spoke with automotive enthusiasts and analysts to compile a list of car trends that drivers hate. The complaints fell into several categories:
Outside the Car
- Poorly placed rear pillars that create blind spots
- Plastic cladding that looks like a ‘bad toupee’
- Cars shaped like lozenges that prioritize efficiency over style
- Flush door handles that are slow and awkward to use
- Oversize SUVs that hog road space and are difficult to park
- Soaring car prices, with the average transaction price in the U.S. reaching $48,397 in September
Inside the Car
- Too many touchscreens, including those that replace analog controls
- Giant glass roofs that make the HVAC system work overtime and increase heat inside the car
- Electric vehicles that are marketed as environmentally friendly but have significant environmental impacts during production
- Imitation leather that is not as eco-friendly as claimed
- The ‘Frunk’ in electric vehicles, which is seen as a wasted space
Expert Insights
Automotive industry analyst Rebecca Lindland notes that while innovation is not inherently bad, it must be guided by ergonomic intuition, functional improvement, and safety. ‘Unintuitive gear shifters are an issue from a host of brands,’ she says, highlighting the need for innovation that prioritizes the user experience.
Conclusion
As the automotive industry continues to evolve, it’s clear that not all new technologies and design elements are improvements. While some innovations enhance the driving experience, others distract, annoy, or even endanger drivers. The key to successful innovation is understanding consumer needs and preferences, and designing features that are both functional and intuitive.
