Mass-produced vehicles are a common sight on roads worldwide, designed to offer comfort and safety for everyday travel. While some, like the Porsche 911, blend performance with practicality, and hypercars cater to a select clientele, it’s time to explore the realm of the most expensive mass-produced car available.
To qualify, vehicles must be from established manufacturers with a range of models, excluding special editions or limited-production hypercars. For this feature, the spotlight is on a car that epitomizes luxury and exclusivity. It is the Rolls-Royce Phantom.
For anyone with a bit of free time, a trip to the Rolls-Royce configurator is highly recommended. There, one can explore specifications from paint colors to interior finishes, and options such as a carbon fiber Spirit of Ecstasy. The Phantom, including the Extended version, is available to anyone with the means, offering an opportunity to tailor a vehicle to their exact preferences.
There are no exclusive waiting lists to join. The standard Phantom starts at a base price of $517,750, while the Phantom Extended starts at $597,750.
The options list for the Phantom is virtually unlimited. Owners can personalize every detail, from the color of the umbrella to the veneers crafted from unique trees. Even the Starlight Headliner can feature unique celestial constellations.
While classified as mass-produced for this article, the Phantom’s production is far from assembly-line efficiency. These cars are hand-built at Goodwood, taking around six months to complete.
The Phantom Extended is equipped with a 6.75-liter twin-turbocharged V12 engine, generating 563 horsepower and 664 lb-ft of torque. Featuring an 8-speed automatic transmission, it can accelerate from 0 to 60 mph in just 5.1 seconds. The Phantom’s interior combines old-school luxury with new-school tech.
For those seeking a Rolls-Royce at a slightly lower price point, the 2025 Rolls-Royce Ghost offers another option. The Ghost utilizes the same 6.7-liter V12 with 563 horsepower as the Cullinan SUV, with an output of 592 horsepower in the Black Badge version. The Ghost starts at a more accessible $357,750, and the Extended version starts at $407,750.
While the initial investment in a Rolls-Royce is considerable, the cost of ownership for older models must also be considered.
Ultimately, despite its ‘mass-produced’ status, the Rolls-Royce Phantom stands out as the most expensive car, blending bespoke luxury with outstanding performance and heritage.
