America’s Truck Preferences Revealed Through Google Searches
A recent analysis by Google Trends has uncovered the types of trucks that capture the most attention across the United States. By examining search data, the team identified which truck-related queries were most prevalent in each state, providing insights into regional preferences.
Semi-Trucks Dominate Central and Western U.S. Searches

Regional Preferences for Pickup Trucks
Pickup trucks are the second most searched type and attract the most attention in the Northeast. Their popularity can be attributed to their convenience and aesthetic appeal. However, a 2024 YouGov survey of 1,116 adults revealed that about 40 percent of both truck and non-truck owners agree that vehicles are becoming too large. Notably, pickup trucks have gained an average of 1,300 pounds since 1990.
Monster Trucks: A Spectacle of Entertainment
Monster trucks rank third in searches by state, likely due to their entertainment value. The original monster truck, Bigfoot, was created in the late 1970s when Bob Chandler modified his Ford F-250 pickup truck with massive wheels. This led to the development of a new form of entertainment, with events like Monster Jam and Monster Truck Wars drawing millions of spectators nationwide.
For those interested in exploring the trucking culture further, learning truck driver slang can provide a deeper understanding of the community.