The New Electric Mercedes-Benz CLA: Impressive Range, Questionable Design Choices
It’s been a challenging few years for Mercedes-Benz in the electric vehicle (EV) market. While the EQS and EQE offer substantial range, their somewhat awkward styling on expensive sedans hasn’t been universally praised. The EQB, with its entry-level EV specifications, has left enthusiasts wanting more, and the four-cylinder plug-in hybrid AMG C63 has also faced criticism. So, what about the next generation? Enter the new Mercedes-Benz CLA, available in both electric and hybrid configurations. While the powertrain appears promising, the styling and driver-facing technology, to put it mildly, are proving divisive.
Underneath the surface, new silicon oxide and graphite anodes in the batteries help the CLA achieve an impressive 492 miles of range on the optimistic WLTP cycle in the 268-horsepower CLA 250+ trim with EQ Technology. Although direct translation to EPA ratings isn’t possible, this could position the CLA as one of the longest-range EVs on the market. This is particularly noteworthy given that the 85 kWh battery pack has a similar size to the one in the Hyundai Ioniq 5. Furthermore, an 800-volt architecture allows for DC fast charging at up to 320 kW, putting the CLA the big leagues. Adding a rear drive unit with a two-speed gearbox (similar to the Porsche Taycan), a heat pump, and a 349-horsepower all-wheel-drive CLA 350 4MATIC trim shows Mercedes-Benz pulling out all available stops with the new CLA.
Eventually, along with rear-wheel-drive and dual-motor all-wheel-drive configurations, the new CLA will be offered in both front-wheel-drive and all-wheel-drive hybrid trims that elevate the concept of a 48-volt system. Typically, a 48-volt mild hybrid system mainly supports vehicle accessories and improves the stop-start operation. However, Mercedes-Benz claims its system can power the CLA at low speeds and contribute to acceleration.
That all sounds terrific, but there are a few aspects of the new CLA that might give potential buyers pause. Viewed from the front, the design evokes an almost aquatic appearance. While a grille with a large emblem has been a defining characteristic of the CLA model since its introduction, this latest generation’s full-width front light bar forces the main grille downward, resulting in an unusual look. Then, there’s the excessive logo placement. The new electric CLA features dozens of tiny three-pointed stars in its false grille, and this motif extends to the headlights and taillights. The result is, frankly, a bit tacky.
It’s a shame, because the profile design of the new CLA is quite appealing showcasing defined creases over the fenders, strong haunches, a simple upswept character line to break up the metal, and curvy sheetmetal that harmonize well. While the greenhouse design echoes the EQS somewhat, the inclusion of real quarter windows on an entry-level model is a welcome detail in an era of fake ones.
Inside the new CLA, the dashboard integrates a fresh infotainment system, MB.OS, which incorporates Google Maps, Microsoft Bing, ChatGPT4o, the Unity Game Engine, and AI from both Microsoft and Google. The result is a shift to a tile-based app tray just below the top level, and a tech experience that seems to suffer from numerous limitations of the current hard-control setup that exists in models like the GLC. For example, there is no volume knob or scroll wheel in sight, with capacitive touch pads taking their place. The situation becomes even more confusing since there don’t seem to be top-level tiles for heated seats, nor are there actual heated seat buttons on the doors. Further, Mercedes-Benz is taking a page from the controversial Volkswagen ID.4 window switch setup, implementing two window switches with a button to toggle between the front and rear windows. This isn’t ideal.
Another perplexing element is the avatar in the infotainment system that supposedly detects your mood and changes color accordingly. Blue or red represents a neutral expression, green is for a positive mood, and “orange/red” signifies anger or sadness. How precisely does this work for individuals with RBF (resting b*tch face), and how is this data actually used? Flashback 35 years, and the cockpit of a Mercedes-Benz didn’t tell you how you feel; rather, it elevated your mood through its exquisite build quality. That certainly sounds more appealing than a digital mood ring.
Those who opt to spend more can get Mercedes-Benz’s MBUX Superscreen setup, which has a largely identical 14-inch infotainment screen positioned to the right of the main screen, exclusively for the passenger’s enjoyment. While certainly eye-catching, it does raise the question if a second glovebox might be a better utilization of the space, particularly in a car, with dimensions similar to those of a Volkswagen Jetta.
Beyond the potential frustrations, there are amenities that may attract you. The optional Burmester sound system features Dolby Atmos surround sound, a fixed panoramic sunroof comes standard, you get four 100-watt USB-C ports that are able to genuinely charge MacBooks, and electric models feature a practical frunk.
On paper, the mechanical aspects of the new CLA seem brilliant, but the design is questionable. Some of the ergonomic issues might become irritating, and the technology might be overwhelming for many people who still struggle with automatic climate control. Nonetheless, a car’s performance doesn’t just come to life on paper. We’re eager to get behind the wheel of this latest chapter in Mercedes-Benz’s electric journey. The electric Mercedes-Benz CLA is anticipated to arrive in showrooms later this year, with the hybrid version expected to follow.
