Toyota and Lexus made a strong entry into the second quarter of 2025 with substantial sales increases across many of their popular models. The luxury division achieved its best April and year-to-date sales in history, largely thanks to the popularity of its hybrid and plug-in hybrid offerings.
The Lexus RX hybrid saw a 29% year-over-year increase, while the PHEV Lexus RX 450h+ more than doubled its sales compared to April 2024. Most Toyota and Lexus SUVs experienced healthy sales growth during April 2025, with notable performers including the Toyota RAV4 and Corolla Cross. The Lexus NX lineup was up 29%, while the RX and TX enjoyed 17% sales increases.
Key Sales Highlights
- Lexus RX hybrid: 29% increase year-over-year
- Lexus RX 450h+: Sales more than doubled compared to April 2024
- Lexus NX lineup: 29% increase
- Lexus RX and TX: 17% sales increase
- Lexus GX 550: 247% increase with 3,959 total sales
- Toyota Prius: 227% better sales at 6,849 units
- Toyota Camry: 3.1% better sales at 28,350 units
While SUVs performed well, sedans weren’t left behind. The Toyota Prius sold 227% better in April 2025 than the previous year, reaching 6,849 units. The hybrid Camry, which dropped its gas-only engine options for the 2025 redesign, also saw a 3.1% sales increase with 28,350 units sold. Lexus sedans had mixed results, with the ES hybrid and IS selling better than the previous year, although total car sales were down 6.6% for April.
Year-to-Date Performance
For the first four months of 2025, Lexus achieved its best-ever start, totaling 118,217 sales – an improvement of over 11,000 units compared to the same period in 2024. Electrified vehicles, including EVs, plug-in hybrids, and conventional hybrids, drove a significant portion of this increase, accounting for 5,714 additional sales.
Toyota also had a strong start to the year, moving 685,098 cars in the first four months – a 3.3% increase from 2024. Hybrid and EV sales saw significant growth, rising from 243,991 units to 354,531 units year-over-year. This represents over half of all Toyotas sold in the country so far in 2025, largely due to the transition of the Camry to hybrid-only power.
The success of Toyota’s hybrid and electrified offerings is reshaping the automotive landscape, with the brand’s ability to adapt to changing market demands proving to be a significant competitive advantage.
