Introduction of Dacora, America’s New Luxury Car Brand
Dacora, a US-based startup founded by MIT-trained engineers Kristie and Eric D’Ambrosio-Correll, is entering the ultra-luxury vehicle market with a unique electric car that challenges established brands like Rolls-Royce. The company, led by female CEO Kristie D’Ambrosio-Correll, is the first female-founded and led automotive brand in the luxury segment.
Unique Features of Dacora’s Debut Model
The debut model, designed in collaboration with Italy’s Pininfarina Group, draws inspiration from 1930s Streamliner cars. Key features include:
- 1930s-inspired design with long hoods and shapely fenders
- Optional real metal and hardwood inlays on the exterior
- All-natural interior with wood, leather, and woven wool
- Swappable upholstery for seasonal changes
- Configurable seating from three to seven seats
- Independent lighting and climate controls for each seat
Technological and Performance Aspects
Dacora is focusing on creating a sensory driving experience by minimizing screen usage. The vehicle features:
- A single, non-touchscreen display for infotainment
- Mechanical controls for essential functions
- The screen disappears behind a semi-transparent wooden panel when not in use
Performance details include:
- Over 800hp electric powertrain (exact specifications to be announced)
- Projected 400-mile all-electric range
- Optional hybrid powertrain available upon request
Business Model and Customer Experience
Dacora is adopting a bespoke approach to car manufacturing:
- Each vehicle is a personal commission
- On-site production and design atelier at their 100-acre Hudson Valley Garage
- Customers can stay on-site during the production process
- Curated events and ‘immersive experiences’ for owners
With a price tag of $500,000, Dacora faces stiff competition from established luxury brands. The company’s ability to deliver on its promises of quality, performance, and exclusivity will be crucial in establishing its position in the market.
