Volvo Cars has become the Official Luxury Vehicle of the Boston Red Sox in a new five-year partnership. This collaboration marks an exciting chapter for both iconic brands, reinforcing their shared values of community and connection. As Volvo Cars celebrates 70 years in the United States, it continues to deepen its roots in communities where it has a presence. Boston is one of the company’s first and most important markets.
The partnership will see the Volvo logo featured prominently on the center field garage door at Fenway Park during all regular-season home games starting this season. Volvo is also introducing the Electric Play of the Game, an in-game feature on WEEI radio that highlights the standout play of the game. This initiative connects fans to the action in new and dynamic ways.
“Partnering with one of America’s most iconic baseball teams in one of our most established markets was a perfect opportunity,” said Brett Lyons, Head of the Northeast Region, Volvo Car USA. “Aligning with the Boston Red Sox allows us to connect with an engaged and loyal customer base while deepening our roots in the region.”
Boston Red Sox 2025 Season Ticket Holders are eligible for a special Affinity discount worth up to $1,000 towards the purchase or lease of select Volvo vehicles. “We are excited to welcome back Volvo Cars as our Official Luxury Vehicle partner,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “This partnership reflects our shared commitment to excellence and delivering memorable moments for Red Sox fans.”
Fans can also experience premium hospitality at the Volvo Cars Royal Rooters Club, located on the second level of Fenway Park. This exclusive space blends modern luxury with the ballpark’s historic charm, featuring food and beverage service, a private bar, and a rotating collection of Red Sox memorabilia.
This partnership is a rekindling of a relationship that first began in 2003. In 2008, Volvo commemorated the Red Sox’s 2007 championship season with a limited-edition vehicle – 107 special Volvo C30 hatchbacks were produced, featuring unique badging and numbered dash plaques authenticated by Major League Baseball.
The terms and conditions of the Affinity discount offer include: restrictions apply, valid through December 1, 2025, available towards the purchase or lease of select new 2025, 2025.5 or 2026 Volvo models, and Volvo Car USA LLC reserves the right to modify or exclude model or trim eligibility at any time.
