Yahoo’s Use of Cookies and Privacy Settings
Yahoo, part of the Yahoo family of brands, uses cookies and similar technologies on their sites and apps. These technologies help provide services, authenticate users, apply security measures, prevent spam and abuse, and measure user activity.
How Yahoo Uses Cookies
- Provide and maintain their sites and apps
- Authenticate users and apply security measures
- Prevent spam and abuse
- Measure site and app usage
Additional Data Collection
When you interact with Yahoo’s sites and apps, they collect aggregate data about visitors, including:
- Number of visitors
- Device type (iOS or Android)
- Browser type
- Duration of visit
This data is not tied to specific users.
Partner Data Collection
If you accept all cookies, Yahoo and its partners (including 238 members of the IAB Transparency & Consent Framework) will:
- Store and access information on your device
- Use precise geolocation data
- Use personal data like IP address and browsing/search history
For purposes including:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research
- Service development
Managing Your Privacy Choices
You can control your privacy settings in several ways:
- Click ‘Reject all’ to prevent additional data collection
- Click ‘Manage privacy settings’ to customize your choices
- Use the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps to change your settings at any time
For more detailed information, refer to Yahoo’s privacy policy and cookie policy.
