Yahoo, as part of the Yahoo family of brands, operates various sites and apps including Yahoo and AOL, along with its digital advertising service, Yahoo Advertising.
When you use these sites and apps, Yahoo uses cookies (and similar technologies like web storage) to provide services and improve the user experience. Cookies enable Yahoo to:
- Provide websites and apps to users.
- Authenticate users and apply security measures.
- Prevent spam and abuse.
- Measure user activity.
If users accept all cookies, Yahoo and its partners (including a network of 238 companies within the IAB Transparency & Consent Framework) will also store and access information from devices. This data, which includes precise geolocation data, IP addresses, browsing data, and search data, is used for personalized advertising, content customization, ad and content measurement, audience research, and service development.
Users can choose to reject all cookies or manage their privacy settings to customize their choices. Consent can be withdrawn, and choices can be changed anytime through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo sites and apps. More details on how Yahoo uses personal data can be found in its privacy policy and cookie policy.
