Yahoo, along with AOL and Yahoo Advertising, forms part of the Yahoo family of brands. When you use Yahoo’s sites and apps, cookies are employed.
Cookies, and technologies similar to them such as web storage, allow websites and apps to store your information as you use these services. This information is later read by the same websites and apps.
Cookies are used for several purposes, including:
- Providing the sites and apps
- Authenticating users and applying security measures to prevent spam and abuse
- Measuring how you use the sites and apps
If you choose to ‘Accept all’, Yahoo and its partners, including some who are part of the IAB Transparency & Consent Framework, will also store and/or access information on your device and use precise geolocation as well as other personal data, which might include your IP address, browsing history, and search data. This data is used for personalized advertising and content, advertising and content measurement, audience research, and other services development.
If you don’t want Yahoo and relevant partners to use cookies and personal data for these additional purposes, you can click ‘Reject all’. For more control, click ‘Manage privacy settings’.
You may withdraw your consent or change your choices at any time through the options labeled ‘Privacy & cookie settings’ or ‘Privacy dashboard’ on Yahoo’s sites and apps. More information about how your personal data is used can be found in both the privacy policy and the cookie policy.
