Yahoo, including its brands like Yahoo and AOL, and its advertising services, Yahoo Advertising, uses cookies when you use its sites and apps.
Cookies (and similar technologies like web storage) enable website and app operators to store and retrieve information from your device. These are used for:
- Providing sites and apps
- Authenticating users and applying security measures
- Preventing spam and abuse
- Measuring site and app usage
If you accept all, Yahoo and its partners, including 238 within the IAB Transparency & Consent Framework, will also access information on your device, using personal data like IP address and browsing information, for personalized advertising and content, advertising and content measurement, audience research, and service development. If you reject all, these additional uses will be blocked.
Users retain control of their privacy settings. You can customize your choices, withdraw consent, or change your preferences at any time through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links on Yahoo’s sites and apps. For more details about how Yahoo uses your personal data, refer to the privacy policy and cookie policy.
