Italian supercar maker Lamborghini is eyeing expansion in India, encouraged by record sales and a growing market for luxury vehicles. Similarly, Mercedes-Maybach is optimistic about its prospects in the country.
Lamborghini is considering opening a fourth showroom in India, according to company executives. Stephan Winkelmann, CEO of Lamborghini, shared this information with reporters. Mercedes-Maybach is aiming to become a top-five market for sales globally. Winkelmann noted the significant potential, adding, “India, for us, is an asset… there is a huge potential for the future.”
The surge in sales is being driven by a younger customer base, with the average Lamborghini buyer in India under 40, making it the youngest market after China. This shift is attributed to successful startups and high-net-worth individuals entering the luxury car market.
Rapid economic growth has cultivated a new attitude among younger generations in India, who are more inclined towards luxury purchases than their predecessors, who focused on saving. Executives from successful startups and younger members of family businesses are contributing to the increased demand for luxury goods, including cars, watches, bags, and real estate.
In 2024, Lamborghini experienced its best year in India, selling 113 cars, a 10% increase over 2023. Winkelmann is projecting continued growth this year, supported by a strong order book. The Urus SUV, which has a starting price of around $500,000 before taxes, accounted for half of Lamborghini’s sales, with the remainder coming from the Huracan and Revuelto sports cars.
Mercedes-Maybach reported a 145% growth in India in 2024, selling 500 super-luxury cars, each priced upwards of $325,000, within a market where the average car price is about $15,000. Daniel Lescow, head of Mercedes-Maybach, stated that India is already among its top 10 markets and has the potential to reach the top five, though the rate of growth will depend on the evolution of the luxury market. Lescow added, “I’m convinced there’s so much more potential… so many opportunities here.”
